Brayleys Cars Ltd acquires Crown Honda and Crown Suzuki dealerships

Brayleys Expands Portfolio with Acquisition of Two Honda Sites and First Suzuki Dealership from Crown Motor Group

Brayleys has expanded its footprint with the acquisition of two additional Honda dealerships in Hendon and Bushey Heath, as well as a Suzuki dealership in Hendon, from Crown Motor Group.

These new sites bring the total number of Honda businesses operated by Brayleys to 10 and mark the introduction of Suzuki into Brayleys’ portfolio. This expansion follows Brayleys' recent acquisition of a Hyundai dealership in St Albans from Coupers, further strengthening its position as a leading automotive retailer. With these additions, Brayleys now represents a total of 9 brands across 31 locations.

The newly acquired dealerships will continue to operate at their existing locations, providing customers with uninterrupted service and access to a broader range of vehicles.

Paul Brayley, CEO of Brayleys, commented: “We are thrilled to welcome the Hendon and Bushey Heath Honda teams, as well as the Hendon Suzuki team, into the Brayleys family. These acquisitions are a testament to our ongoing commitment to growth and delivering exceptional service to our customers. Expanding our Honda operations and introducing Suzuki to our portfolio allows us to serve a wider customer base across the Home Counties.”

Last year, Brayleys was recognised among the Best Workplaces by Great Place To Work® UK, based on employee feedback regarding overall health and wellbeing. This accolade reflects our dedication to fostering a supportive and positive work environment.

Reflecting on his journey, Paul Brayley shared, “It’s particularly meaningful for me to welcome the Honda Bushey site, as it’s where I started my journey in car sales as a trainee salesperson forty years ago. Seeing how far we’ve come fills me with immense pride. Our recognition as one of the Best Workplaces in 2023 was a great honour, underscoring our belief in treating our employees like family. We look forward to integrating the new teams from Crown Motor Group and continuing to provide an outstanding workplace for all our staff.”

With these strategic acquisitions, Brayleys is poised to enhance its service offerings and strengthen its market presence, continuing its legacy of growth and customer satisfaction.

Please Note:

All enquiries and bookings made via CrownMotorsGroup.co.uk will continue to be received by our Crown Honda Bushey Heath and Crown Honda and Crown Suzuki Hendon staff. The Crown Motors, Crown Honda and Crown Suzuki website will stay live until further notice, which will then shortly be followed by the launch of Brayleys new website.

In accordance with Crown's privacy policy, all the data we hold, including personal data, has been transferred to Brayleys Cars Ltd to ensure continuity of service. Data has been processed fairly and lawfully in accordance with the principles of the Data Protection Act 2018 and is solely for the purpose of continuing to provide services to you.

You can find details of how Brayleys Cars Ltd uses customer data in their privacy policy at https://www.brayleys.co.uk/site/privacy-policy/.