Sony Honda Motability reveal their new car brand, Afeela

Earlier last year Honda & Sony announced a partnership to create a brand new EV brand, which has been revealed as Afeela. Here’s our official look at their first model concept that has been shown off at CES 2023.

“At the heart of this mobility experience is the word ‘feel,’” Sony Honda Mobility chief executive Yasuhide Mizuno said, explaining that focus will be on sensing and interacting with people. Afeela promises to be full of cutting edge technology, entertainment & safety.

The car will be available to order and even purchase in 2025, but the first deliveries of the car would not take place in North America until 2026. No UK or European dates are yet to be announced. The car will be built at one of Honda’s factories.

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Honda Sony Mobility Car Afeela revealed at CES
Honda Sony Mobility Car Afeela revealed at CES