Suzuki celebrate 40 years of Swift

Leading up to the launch of the brand-new Swift Hybrid this Spring, Suzuki looks back at the four-decade evolution of its globally renowned model, offering insights into its development since 1983.

This journey of evolution has equipped Suzuki Motor Corporation's engineers with extensive experience and insights into the desires of their customers for a hybrid small car. This knowledge continues to inform Suzuki's long-term strategies, ensuring that the all-new Swift meets customers' expectations by providing cutting-edge technology as standard. Suzuki positions the new Swift as the preferred choice for those who embrace their uniqueness.

Suzuki has earned a reputation as experts in small cars, with Swift sales surpassing nine million units since its global debut in 2004.

From 1983 to 1989, the Suzuki Swift, initially known as the Cultus/SA310 in Japan, made its mark. It entered the market alongside competitors like the Toyota Starlet and Nissan Micra, featuring a 1.0-liter three-cylinder engine in its early models. Later versions boasted a smooth 1.3-liter four-cylinder engine, offering impressive fuel efficiency. The UK market saw variants including three-door and five-door hatchbacks, as well as the sporty 1.3GTi model.

From 1989 to 2003, Suzuki introduced a redesigned Swift with improved space utilisation and enhanced performance, including a powerful 1.3-liter GTi model recognized as one of the era's hot hatchbacks.

The 2005-2010 model showcased contemporary design and European-inspired driving dynamics, setting the stage for Suzuki's compact car innovation.

From 2010 to 2017, Suzuki unveiled the latest iteration of the Swift, emphasising safety, efficiency, and driving performance. It featured lighter yet stronger body construction, enhanced interior space, and improved fuel economy.

The period from 2017 to 2023 marked the introduction of the enhanced Swift with a focus on safety and efficiency. Suzuki introduced a 12V Hybrid system as standard across all models, offering improved performance and lower emissions. The 1.4-liter Sport model and a 48V Hybrid option further expanded the lineup, catering to diverse customer needs.

Throughout its evolution, the Swift has remained true to its core values of innovation, performance, and style, making it a standout choice in the compact car segment.​

New Suzuki Swift Coming Soon

In celebration of the new 2024 Suzuki Swift arriving soon, Crown Suzuki Hendon is offering an exclusive £750 cash saving on the current Suzuki Swift model, means the Swift SZL model starts from £16,499 or £199 per offer. This offer ends March 23rd 2024.

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The all-new Suzuki Swift will be available from Crown Suzuki Hendon in Spring 2024, boasting dramatic new exterior and interior designs. This model will also introduce advanced safety features as standard, ensuring peace of mind for drivers and passengers alike. Furthermore, the Swift will be powered by a new 1.2-liter engine equipped with a 12V mild hybrid system, enhancing both performance and fuel efficiency.

Find out more about the 2024 Suzuki Swift and register your interest via the link below.

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